Subdiview

Pre-construction in downtown Sarasota, Sarasota, FL

Waldorf Astoria Residences Sarasota

1390 Main Street, downtown Sarasota

No construction permit has been applied for, and the demolition permit is still in plan review. The project goes by three different names across three different record systems, and one of them appears in no record at all. The whole record is below.

Address
1390 Main Street
Stage
Pre-construction
Permit
None yet
Tax rate
16.8815 mills

At a glance

1390 Main Street fast facts

Every figure below is read from recorded deeds, the county clerk's index, both of the county appraiser's parcel layers scraped folio by folio, the city's complete permit and development application file pulled past the portal's silent twenty row cap, the federal flood records queried by whole parcel rather than by point, the county's hazard layers, or the certified millage workbook cross-checked against the tax collector's own schedule. Where two official records disagree we print both rather than choosing, and on this project they disagree about the name, the land area, the value, the zoning and the storey count.

Record address
1390 Main Street, Sarasota, FL 34236
Also called
Zenith Redevelopment in city records, 1390 Main Street Condo in the state file
Construction permit
None. Not applied for, not issued
Demolition permit
Applied September 2026. In plan review, not issued
Site plan
Approved administratively. No hearing, no rezoning
What stands there now
A vacant 1972 office tower, its parking deck and a 1925 building
Site
Just over an acre, assembled from two parcels
Tax rate
16.8815 mills, the highest of 65 codes in the county
Premium over plain city
Exactly 2.0000 mills, the district's own levy
Flood
Mapped outside the special flood hazard area, no base flood elevation
Evacuation level
A, the first zone ordered out, at category one
Ground
10.6 to 18.4 feet, nearly eight feet of fall across the site
Unit count
Has moved. Reported at 96, then 86
Prices, plans and a sales contract
Not published yet

Not published yet

Location: see 1390 Main Street on the map. Get notified when prices and plans are released. Figures carry the dates shown and are subject to change.

Who is behind it, and what is there now

Three names, two parcels, and a site plan nobody ever voted on

Start with the name, because it decides whether your own research finds anything. The state condominium file carries this project as 1390 Main Street Condo, and that string appears in no recorded instrument and no city record anywhere. A search of the county clerk's party index on the exact name returns nothing, and so does a search on the bare street address. It is a filing artefact, not a public identity.

The city knows the project by a different name entirely. All three development applications and the demolition filing call it Zenith Redevelopment, after the vacant tower being taken down. The market name is the one on this page, and it comes from reporting rather than from any public record. We print all three, because a buyer searching any of them deserves the same facts.

Now the site, which is two parcels being made into one. The 1925 building on Pineapple Avenue was bought first, in autumn 2025 for $4.5 million. The Main Street tower followed for $17.535 million. The county roll is actively merging the two folios, each flagged to combine with the other, and the demolition permit covers all three buildings in one filing. That is four independent confirmations of an assembly that was quiet a year ago.

One step in that chain is invisible unless you look for it. The Main Street site changed hands twice inside about three weeks. An intermediate holder, carrying the name of the development partner, took title before the developer did. If you search only the current owner you never see it. One more search warning: the developer's name in the comma form the state publishes returns zero instruments at the clerk, while the same name without the comma returns four.

On approvals, the important fact is what did not happen. There was no rezoning, no public hearing and no commission vote. The downtown form-based districts allow this envelope by right, so the applicant filed an administrative site plan in midsummer 2025 and it was issued three days later. It now sits at pre-close-out, and a traffic concurrency study filed alongside it is still open.

That cuts both ways for a buyer, and honest people should say both halves. There was no discretionary approval for anyone to appeal, which removes a whole category of delay risk. It also means no staff report was argued in public and no conditions were debated on the record, so there is far less public paper here than on a project that had to face a board.

On construction itself, the record is unambiguous and it is early. There is no construction permit at this address. Not issued, not applied for. The only open building record is a demolition permit filed in mid September 2026, covering three buildings and 228,142 square feet, still in plan review with a null issue date. A separate right-of-way filing from spring 2026, seeking three technical deviations for the streetscape, driveway and sight lines, is also still pending.

One published claim does not survive contact with the record. A trade publication reported in July 2026 that demolition had begun. No demolition permit existed in July. Whatever was observed on site that month was not permitted demolition, and we do not repeat the claim. The county's address file agrees that nothing has been permitted to build: it holds zero address points at either parcel, not even a base site address.

The timeline question is the one a deposit actually turns on, and the arithmetic is unforgiving. This series has now measured eight local projects from construction permit application to certificate of occupancy, and they run from 35.5 months at the fast end to 78 months at the slow end. This project has not started that clock at all, because the construction permit has not been applied for. Measured from a construction application filed today, even the fastest benchmark in the corpus would put occupancy beyond 2029.

What has moved so far is the paper, and it has moved slowly. About fourteen months have passed since the site plan was applied for, and in that time the site plan reached pre-close-out and a demolition permit was filed. The demolition application itself is days old. None of that is unusual for a downtown tower. It is simply much earlier than the marketing around a branded residence tends to suggest.

One thing has already changed since sales were reported to open, and it is the thing buyers care about most. Summer 2025 reporting described 96 homes, as 89 condominiums plus seven attainable rental apartments. Spring 2026 reporting described 86 condominiums. The count has moved and the attainable component is no longer described. We print the movement rather than a number, because no primary record states either figure and the difference is a real question to put to the sales gallery.

Take these four to the sales gallery: the current unit count and what happened to the attainable apartments; when the construction permit will be applied for; whether the demolition permit has issued and the right-of-way deviations have been resolved; and what the reservation agreement actually commits you to before a declaration exists.

What this will actually cost

The highest tax rate of any district in the county, and two rolls that disagree about the land

This is the one premise in the research brief that survived intact, and it is the biggest recurring cost on the page. The parcel sits in the downtown taxing district, whose 2025 certified total is 16.8815 mills across fourteen separate levy lines. That is the highest of all 65 district codes in this county, and only 272 parcels carry it. Nothing else in the county is above it.

The premium is unusually easy to name, because it is a single line. Plain City of Sarasota is 14.8815 mills. The difference is exactly 2.0000 mills, and that entire difference is the district's own levy, taken flat at the statutory ceiling rather than computed from a budget. A flat rate at the ceiling is a cap. Elsewhere in this series we found a peninsula district whose surcharge is a computed budget line instead, which is a decision somebody makes every year.

Against the county baseline the gap is larger than most buyers expect. Unincorporated Sarasota County runs 11.4737 mills. This parcel pays 5.4078 mills more, roughly 47 per cent more ad valorem tax on every dollar of taxable value than a property a few miles out of the city. Four blocks west, a different downtown site in this same series falls outside the district and pays the plain city rate.

Do not accept a 2026 figure from anyone yet. The 2026 rate has not been certified. Checked two ways in late September 2026: the appraiser's downloads still link only the 2025 workbook, and the tax collector's rate page still tops out at 2025. Certification normally lands in the weeks after this date.

On the land itself, the county's two published layers do not agree, and both are official. The certified roll carries the subject parcel at 46,800 square feet and a market value of $19,290,500. The working roll carries the same parcel at 50,625 square feet and $22,944,000. The working layer's prior year figure matches the certified one exactly, which proves these are the same parcel a year apart rather than a data error. The extra land is a vacated alley and the Pineapple combination working through.

The value is also moving between the two folios as they merge. The working roll pushed the Main Street parcel's value sharply up while moving the Pineapple parcel's value down. And the state use code on the main parcel has shifted from a multi-storey office classification toward a parking classification, which is what happens when the only live use left in a vacated tower is its 89,049 square foot parking deck.

Two more things a single-value statement would get wrong. The parcel straddles two downtown zoning districts rather than sitting in one. The certified roll records only one of them, the working roll records both, and the mapped layer shows both. And the existing building's storey count is recorded as twelve on the roll and eleven on the demolition filing. Neither disagreement matters to the finished tower. Both matter to anyone quoting the record at you as if it were settled.

The practical version: the rate is the highest in the county and knowable today, the 2026 rate is not, and there is no community development district anywhere in this county to add to it. Non ad valorem assessments here sit behind a tax collector that blocks automated retrieval, so every figure above is ad valorem only and a real bill will be higher.

The compliance clock

What a buyer can and cannot see when the condominium does not exist yet

Almost everything Florida gives a condominium buyer attaches to a condominium that legally exists. This one does not yet, and that shapes what you can check.

Here is what you cannot see, and it is most of it. There is no recorded declaration, so no plat, no unit boundaries, no percentage interests and no restrictions to read. There is no budget, no reserve schedule and no insurance position, because there is no association to have them. There are no recorded sales to price against, because no unit has ever been conveyed. Every one of those exists at a finished building and none of them exists here.

You cannot check the state's own file either, which is new this batch. The state condominium division's project-level lookup has been retired and every legacy path now redirects to a department home page, so the filing that carries the name 1390 Main Street Condo could not be confirmed to exist, to name that developer, or to state any unit count. It is unverified rather than disproved, and that distinction is the honest one.

What you can see is the city's file, and in this city that is genuinely a lot. Every permit and development application at this address is retrievable by an anonymous member of the public, which is not true a few miles away in the unincorporated county, where the building, fire, public works and enforcement modules are all behind a login. One trap worth knowing: the portal caps results at twenty rows without showing a count, and this address carries 150 records.

On the structural obligations, the answer is that the clocks have not started. A structural integrity reserve study falls due within ten years of a condominium's creation, and this condominium has not been created. The first milestone inspection runs thirty years from a certificate of occupancy, and no certificate exists or can exist until a building does. Anyone quoting you a year for either is quoting an assumption.

Turnover is the same story one step further out. Control of the association passes from the developer to the owners on thresholds tied to how many units have been conveyed, and none have. So the developer will control the association through construction, through the first budget and through the first reserve decisions, and the timing of turnover is a fair thing to ask about in writing before you sign anything.

One more thing that is genuinely favourable and worth saying plainly. Because this will be new construction rather than a conversion, Florida's conversion rules never apply: no converter's report on remaining useful life, no converter's reserve election, and no possibility that a milestone inspection is already overdue on the day you close. The 1972 tower's own age goes away with the tower.

What to ask for in writing at this stage: the current unit count and mix; what a reservation actually commits you to and how the deposit is held before a declaration exists; the expected construction permit date; the draft declaration and budget as soon as they exist; and the expected turnover date.

The area

Out of the flood zone and first out of the evacuation zone, both at once

This site produces two hazard answers that point in opposite directions, and a page that gives you one without the other is misleading either way.

On the flood maps the answer is good, with one qualifier most summaries drop. The whole parcel is mapped outside the special flood hazard area with no base flood elevation, so there is no mandatory federal flood insurance purchase requirement. But the parcel is not uniformly minimal hazard: part of it falls in the shaded 0.2 per cent annual chance coastal band. The Pineapple parcel is unshaded minimal hazard throughout. Both answers come from a whole parcel query rather than a point.

The county's own layer could not match that. It returned only the shaded band for the main parcel and returned nothing at all for the Pineapple parcel, which is a live instance of the coverage voids this series has documented across the county. The nearest mapped moderate wave action line sits between about 920 and 940 feet away, established by stepping buffers outward until it returned.

The storm answer is where this site is exposed, and it inverts what we expected. The parcel intersects three evacuation zones, levels A, B and C. Because orders are issued on the most restrictive zone touching a property, the operative level is A: category one, a modelled ten foot surge, the first address ordered to leave in the weakest storm. The Pineapple parcel is level C only.

The ground explains why the site straddles three zones. Sampled at 41 points inside the parcel, elevation runs from 10.6 feet at the low corner to 18.4 feet at the high one, averaging 15.9. That is nearly eight feet of fall across just over an acre, and no single elevation figure for this parcel is defensible. The Pineapple parcel is flat by comparison, 15.5 to 16.2 feet.

On the postcode claim record, the honest framing is one storm rather than a pattern. This postcode has recorded about 1,179 federal flood insurance claims and roughly $108.4 million paid across the life of the programme. The single month of September 2024 accounts for 86.5 per cent of every dollar ever paid, at 514 claims and about $93.7 million, and calendar 2024 as a whole accounts for 92.5 per cent. Those two figures measure different things and we keep them separate deliberately.

The storm that actually made landfall in this county did far less here. October 2024 produced 210 claims and about $5.0 million, roughly 4.6 per cent of lifetime dollars. Since then the record is empty: zero claims in 2025, and none recorded through the data freeze in 2026. That last phrasing is deliberate, because the federal claims service froze its data mid 2026 ahead of retiring that endpoint, so 2026 is partly an artefact of the freeze.

On schools the address returns a clean single answer at every level. Southside Elementary, Booker Middle and Sarasota High, with no boundary split across the parcel and layers last edited in early 2026. Confirm with the district before you contract, because boundaries move.

What you need to know

Buying pre-construction with someone on your side

Representation costs you nothing and the timing is the catch: in a developer sales gallery your agent generally has to be with you or named at your very first contact for the registration to stand. Sort it out before you call.

The case for it here is that there is almost nothing to inspect yet. No declaration, no budget, no reserves, no association, no recorded sale and no construction permit. What exists is a site plan, a pending demolition filing, two deeds and a tax position. Everything else you will be asked to rely on is a document the developer has not written yet. Somebody should be reading each one as it appears.

Know what the statute gives you once documents do exist. On a developer sale you are entitled to the prospectus and the condominium documents, and you have a rescission right measured in days from the later of signing or delivery of those documents. At this stage that window has not opened, because the documents do not exist. Ask how a reservation converts into a contract, and what happens to your money in between.

On deposits the protection is narrower than most buyers assume. The first ten per cent is held in escrow. Above ten per cent the statute permits the developer to use the money for construction once work has begun, and on this site work has not begun. We did not search Florida regulatory enforcement records or civil dockets for any builder, developer, contractor or land-holding entity, so read the absence of any such note as unchecked, not clean. Get an independent inspection before closing whenever that eventually comes, use the warranty window, and read the limited warranty before you sign.

Subdiview is not affiliated with, endorsed by, or sponsored by Jebcore Z Tower, any homebuilder, any developer of 1390 Main Street, any hotel or residence brand whose name appears on this page, the City of Sarasota, or Sarasota County. The developer is identified here because it is the owner of record in the county property records, which is a statement of fact and not a representation of any relationship. Community names, brand names and marks are the property of their respective owners and are used for identification only. Subdiview is operated by a real estate broker licensed in Illinois. We are not your agent, we do not represent you, and we perform no real estate brokerage services in this state. No one at Subdiview is licensed in this state. If you join an interest list, your information is referred to a real estate professional licensed in the state where the property is located, who will contact you directly. We are compensated by that professional's brokerage, not by you. Pricing, plans, inventory, district, tax, flood and approval details on this page carry the dates shown, are as published, proposed or reported rather than committed, and are subject to change without notice.

Questions and answers

1390 Main Street FAQ

What is this building actually called?

Three different things, depending on which record you open, and that is not a trivia question. The market-facing name is Waldorf Astoria Residences Sarasota, which is what almost everyone searching for it will type. Every City of Sarasota development application and the demolition filing call the project Zenith Redevelopment, after the vacant tower being taken down. And the state condominium file carries the name 1390 Main Street Condo, which appears in no recorded instrument and no city record anywhere. We searched the county clerk's party index on that exact string and on the bare street address and got nothing at all. We publish all three because a buyer searching any one of them deserves to land on the same set of facts, and because the gap between them is itself worth knowing about.

Has construction started?

No, and it cannot have. There is no construction permit at this address. Not issued, not applied for. The most recent construction permit of any kind here was filed in early 2020 and is closed, a tenant-level record on the old office building. The only thing moving is a demolition permit applied for in mid September 2026, which covers the 1972 tower, its parking deck and the 1925 building next door, three buildings and 228,142 square feet, and which is still sitting in plan review with a null issue date. A trade publication reported in July 2026 that demolition had begun. The city's own records flatly contradict that: no demolition permit existed in July. Whatever was seen on site that month was not permitted demolition, and we do not repeat the claim.

How was it approved, and does that matter?

It was approved administratively, and it matters a great deal. There was no rezoning, no public hearing and no commission vote. The downtown form-based districts permit this envelope by right, so the applicant filed an administrative site plan in midsummer 2025, it was issued three days later, and it now sits at pre-close-out. Two other filings accompanied it: a traffic concurrency review that closed inside two weeks, and a traffic concurrency study that is still open. For a buyer that cuts both ways. There was no discretionary approval anyone could have appealed, which removes an entire category of delay risk. It also means there is no hearing record, no staff report argued in public and no conditions of approval debated on the record, so there is far less public paper on this project than on one that had to go before a board.

What is the tax position?

The most expensive in the county, and it is knowable to four decimal places today. This parcel sits in the downtown taxing district, whose 2025 certified total is 16.8815 mills. That is the highest of all 65 district codes in Sarasota County, across fourteen separate levy lines. Against plain City of Sarasota at 14.8815 the premium is exactly 2.0000 mills, and that entire premium is the district's own levy, taken at the statutory ceiling. Against the unincorporated county baseline of 11.4737 mills it is 5.4078 mills more, which is roughly 47 per cent more ad valorem tax per dollar of taxable value. The 2026 rate has not been certified yet: neither the appraiser nor the tax collector has published it as of late September 2026, so anyone quoting you a 2026 figure is quoting an estimate.

What is the flood and storm position?

Two answers that point in opposite directions, and you need both. On the flood maps this is about as good as downtown gets: the whole parcel is mapped outside the special flood hazard area with no base flood elevation, which means no mandatory federal flood insurance purchase requirement. But it is not uniformly minimal hazard either. Part of the parcel sits in the shaded 0.2 per cent annual chance coastal band, which is not what a reader hears when told the site is out of the flood zone, and the nearest mapped wave action line is about 920 to 940 feet away. The storm answer is harsher. The parcel intersects three evacuation zones, levels A, B and C, and because orders are issued on the most restrictive zone touching a property, the operative one is level A: category one, a modelled ten foot surge, the first address in the city ordered to leave. Ground across the site runs from 10.6 feet at the low corner to 18.4 feet at the high one, nearly eight feet of fall, so no single elevation figure for this parcel is defensible.

What should I be most careful about here?

Four things. First, the timeline: this series has measured eight local projects from permit application to certificate of occupancy and they run from 35.5 to 78 months. This project has not started that clock, because the construction permit has not been applied for, so a certificate of occupancy is not plausibly inside three years. Second, the unit count has moved: summer 2025 reporting described 96 homes as 89 condominiums plus seven attainable apartments, and spring 2026 reporting described 86 condominiums. Ask what the current number is and what happened to the attainable component. Third, nothing about the condominium exists yet as a legal object, so there is no declaration, no budget, no reserve schedule and no association to inspect. Fourth, the state's own project lookup has been retired, so even the state filing behind the name cannot be independently confirmed right now.

Be first in line

Get on the 1390 Main Street interest list

We will connect you with a real estate professional licensed in Florida who represents you rather than the seller, who can register you before your first contact with the sales gallery, and who will get you what this page could not: the current unit count and mix, what a reservation commits you to and how your deposit is held, the expected construction permit date, the declaration and budget as soon as they exist, and prices and plans when they are released.

It costs nothing, creates no brokerage relationship by itself, and does not obligate you to anything.

Joining the interest list is free, creates no brokerage relationship, and does not obligate you to anything. Subdiview is operated by a real estate broker licensed in Illinois and is not licensed in Florida. Your information is referred to a real estate professional licensed in Florida, who will contact you directly and can register you as represented before your first visit to a sales office.