Privacy Policy

The short version

Subdiview is a neighborhood-first real estate search platform. We collect the contact info you provide so a Subdiview agent can help you find a home. Cookies that are necessary to run the site are always on. Analytics and advertising cookies only load if you say yes, and you can change your mind at any time from the “Cookie settings” link in the footer. We never take money for your personal information. If you want your data removed, email privacy@subdiview.com.

What we collect

When you sign up to view full listing details, we collect your name, email address, and phone number. When you favorite a listing or save a search, we record those preferences against your account. We log basic technical data about your visit (pages viewed, device type, approximate location from your IP) for security and analytics.

We use cookies for authentication, to remember your favorites, and, with your permission, to power the analytics and advertising tools listed below. See “Cookies and your choices” for the three categories and how to change them. You can also clear cookies in your browser at any time; doing so will sign you out of your Subdiview account and reset your cookie choice.

How we use it

We use your contact info to respond to questions about specific listings, schedule showings, and send you alerts you have asked for (saved-search notifications, price changes on favorited homes). We use technical and behavioral data to operate the site, improve it, and measure the performance of our advertising.

Who we share with

We share the contact info you give us with our customer- relationship-management provider (GoHighLevel) so a Subdiview agent can follow up. We share data with our infrastructure providers (Vercel for hosting, Supabase for database, Cloudflare for content delivery) strictly to operate the service. We use Google Analytics 4 and Google Ads for measurement, and Facebook Pixel for advertising; these tools receive page-view and event data from your visit. If you allow advertising cookies and give us your email or phone number through our sign-up form, we also share a hashed (scrambled and irreversible) version of it with Google. This is a Google Ads feature called enhanced conversions: the scrambling happens in your browser before anything is sent, Google cannot read your actual email or phone from it, and it is used only to tell whether your sign-up came from one of our ads.

We never take money for your personal information, and we do not give or sell it to third-party data brokers. We do use it to advertise our own service, and nothing else.

We want to be straight with you about one thing, because the law and everyday language disagree here. When you allow advertising cookies, Google and Meta receive information about your visit so we can measure our ads and show you homes you looked at. That is cross-context behavioral advertising, and California and several other states classify it as a “sale” or “share” of personal information even though no money changes hands. So rather than tell you we never sell or share, we will tell you exactly how to stop it: choose “Reject non-essential” on the cookie banner, use the “Cookie settings / Do Not Sell or Share My Personal Information” link in the footer, or turn on Global Privacy Control in your browser. Advertising cookies are off until you turn them on, so if you have never touched the banner, none of this is happening.

Cookies and your choices

We sort cookies into three groups. The first is always on. The other two are off until you turn them on.

• Necessary. Signing you in and keeping you signed in, remembering your saved homes, security, and recording which cookie choice you made. The site cannot work without these, so there is no way to switch them off here. Your browser can still block them, but you will not be able to use your account.
• Analytics. Two things. Google Analytics 4, so we can see which pages and neighborhoods people actually use and fix what is broken. And our own first-party record of your visit: the pages you open, the homes you look at, and the searches you run, stored in our database against a random id in a cookie called sv_vid. That id is a random number, not your name. Off until you allow it, and if you never allow it we do not create the id at all.
• Advertising. Google Ads and the Meta (Facebook) pixel. These measure our advertising and let us show you homes you have already looked at. Off until you allow it, and the scripts are not loaded at all before then.

Change your mind whenever you like: Cookie settings / Do Not Sell or Share My Personal Information. The same link sits in the footer of every page. Turning advertising off there is our “Do Not Sell or Share My Personal Information” request, and it takes effect immediately, with no account and no email needed.

Global Privacy Control. If your browser or an extension sends a GPC signal, we treat it as an opt-out of sharing your information for advertising. That happens automatically, before you touch anything, and it overrides the banner: even if you click “Accept all” while GPC is on, advertising stays off.

We remember your choice for 12 months in a cookie called sv_consent. If we add a new category or a new advertising partner, we reset the choice and ask you again.

What happens to your browsing history if you make an account. If you allowed analytics and later create a Subdiview account, we connect the browsing already recorded against that random id to your new account, so the homes you looked at before signing up show up in your saved history and in the home recommendations we send you. Turning analytics off stops new browsing being recorded and forgets the id, so a later “yes” starts a fresh record rather than picking up the old one. Browsing that never gets connected to an account is deleted after 12 months. To have the history on your account removed as well, email privacy@subdiview.com.

Listing data and MRED

Listing information on Subdiview is provided through the IDX data feed of Midwest Real Estate Data, LLC (MRED). MRED is the regional MLS for Chicago and the surrounding counties. The listing photos, prices, descriptions, and other details are supplied by MRED member brokerages and are deemed reliable but not guaranteed. Always verify any listing detail with a licensed agent before relying on it.

Phone and SMS

If you contact a Subdiview agent by text or phone, your number is used to respond to that request and to send related follow-ups about properties or showings. Standard carrier rates apply. You can opt out of further messages at any time by replying STOP to any text or by emailing privacy@subdiview.com.

Your rights

You can request a copy of the data we hold about you, request that we correct it, or request that we delete it. Email privacy@subdiview.com and we will respond within 30 days. Illinois residents have rights under the Illinois Personal Information Protection Act (PIPA); residents of California have rights under the California Consumer Privacy Act, as amended by the CPRA, including the right to opt out of the sale or sharing of personal information. You do not have to email us to exercise that one: the “Cookie settings / Do Not Sell or Share My Personal Information” link in the footer does it in a single tap, and a Global Privacy Control signal from your browser does it automatically. We will not treat you any differently for opting out.

Security

We use encryption in transit (TLS) and at rest, scoped database access controls, and authenticated infrastructure access. No system is perfectly secure; if you believe your account has been compromised, email privacy@subdiview.com immediately.

Children

Subdiview is intended for adults considering home purchase or sale. We do not knowingly collect information from anyone under 18. If you believe a minor has submitted information, email privacy@subdiview.com and we will delete it.

Changes

We update this policy from time to time. The date at the top of the page reflects the most recent meaningful change. Material changes will be highlighted in the site footer or via email to active account holders.

Contact

Questions about this policy? Email privacy@subdiview.com or write to:

Subdiview
c/o Brokerocity Inc.
224-385-8779