Coming soon near Lakeland, FL
Crews Lake
About 400 new homes on roughly 150 acres, with Pulte named as the developer of record
About 400 new homes are planned across roughly 150 acres of countryside between south Lakeland and Bartow, on the quiet, lake-dotted side of Polk County. Pulte is named as the developer of record in the county file, and has published nothing about it yet. No plan, no price, no model. Join the list and you will hear the day it opens.
- Area
- South Lakeland
- Homes
- About 400
- Site
- About 150 ac
- Status
- Coming soon
At a glance
Crews Lake fast facts
Here is what is known today and what has not been released. Anything marked not yet released, join the interest list and it goes out the day it drops.
- Area
- South Lakeland area, FL
- County
- Unincorporated Polk County
- Site
- About 151 acres
- Approved plan
- 400 single-family homes
- Zoning
- Planned Development
- Approved
- Planning Commission, May 2026
- Appeal
- Withdrawn July 2026, approval final
- Phasing
- Two phases
- Lot widths
- 50, 60 and 64 feet
- Named in county records
- Pulte, as developer
- Home plans and sizes
- Not yet releasedGet notified
- Pricing
- Not yet releasedGet notified
- Community name
- Not yet confirmedGet notified
- Model home opening
- Not yet announcedGet notified
Details on this page are compiled from public records and reporting and are targets, not commitments. Pricing, floor plans, the home count and timing have not been released by the builder and are subject to change without notice.
Where it is
West of US Highway 98 in south Polk County, next to the existing Crews Lake Woods subdivision. It is unincorporated county land between south Lakeland and Bartow, in neither city, so buyers here pay county taxes with no separate city tax on top. Individual home addresses have not been assigned yet.
Hear about the first release before it is advertised
There is no plan, no price and no model for Crews Lake yet, and that gap is exactly why this page exists. The earliest buyers get the most homesites, the most floor plans and the fewest lot premiums to compete with. Add your name, email and phone and you will hear the moment a phase is priced or a model opens, and be registered as represented before your first visit.
Why this one is worth watching
A national builder is named as the developer of record
Most of the communities we track this early have no builder attached yet, just an approval and a landowner. Crews Lake is different. Polk County's file names Pulte, one of the largest homebuilders in the United States, as the developer of record behind the plan.
That matters for timing. A national builder does not tie up hundreds of homesites it does not intend to build, and when a builder that size opens a community, it tends to move quickly, with a model home, a floor plan lineup and a first release arriving on a schedule rather than a maybe.
Being clear about what this is and is not: Pulte is named as the developer of record in the county's file for Crews Lake. Nothing is for sale here yet. There is no model home, no price sheet and no floor plan library, and Pulte has not announced a sales launch or claimed builder-of-record status. We name Pulte because the public record does, not because anyone is selling. That gap, between a builder being on the record and homes actually going on sale, is exactly the window this list is built for.
What is coming
About 400 homes on the lake side of Polk County
The plan calls for about 400 single-family homes spread across roughly 150 acres, built in two phases. That is a comfortable, low-density layout for a corridor that is still more countryside than subdivision, with three approved lot widths at 50, 60 and 64 feet.
A spread across three lot sizes rather than one product type usually means a range of home sizes and price points inside a single community, which tends to bring in a mix of first-time buyers, move-up families and downsizers. The wider homesites are typically the most limited inventory, and they tend to go in the earliest releases.
What has not been released: home designs and sizes, elevations, an amenity lineup, a phasing schedule, a model date, a final community name and pricing. Those come from the builder at launch, and the day they land for Crews Lake they go out to this list.
Access is planned from the US Highway 98 corridor. This is the unincorporated, lake-dotted part of Polk County, so buyers here are choosing space and quiet over being in a town, and paying county taxes with no city layer on top.
Do not confuse it with
Five other things called Crews Lake
This is the most crowded name we track anywhere, and getting it wrong will send you to a county park, a resale listing, or an entirely different development. Here is how to tell them apart.
Crews Lake Park is a large county park up in Hernando County, well over an hour north of here. It dominates search results for the bare phrase nationally and has nothing to do with any of this.
Crews Lake Woods is an existing, built subdivision right next to this property. Homes there resell on the open market, so listings for it will keep surfacing when you search for new construction.
Crews Lake Haven is a different project elsewhere in Polk County, unrelated to this one.
The Highlands Club is the separately approved development of about 750 homes on roughly 300 acres next door, sharing this road network. Different owners, a different filing, its own approval. It also happens to contain a roughly 28-acre lake actually named Crews Lake.
This community is about 400 homes on roughly 150 acres, with Pulte named as the developer of record. If what you found has prices, photographs or a street address, it is one of the others.
The area
Living in Lakeland and Polk County
Lakeland sits in the middle of Polk County, right on the Interstate 4 corridor that runs between Tampa and Orlando. That location is the whole pitch: you are roughly halfway between two major job markets, two international airports and the Gulf beaches on one side and the Atlantic on the other, while paying Polk County prices instead of Tampa or Orlando ones. For a lot of buyers priced out of the coasts, this stretch of the I-4 corridor is where the math finally works.
Lakeland itself is a genuine city, not a bedroom subdivision. It is built around a chain of lakes, and downtown wraps Lake Mirror and Lake Morton, the latter famous for the resident swans the city has kept for generations. Florida Southern College holds the largest single-site collection of Frank Lloyd Wright architecture in the world, and the newer Bonnet Springs Park turned a former rail yard into a sweeping green space with gardens, trails and a treetop walk. For sports, the Detroit Tigers hold spring training in town at Publix Field at Joker Marchant Stadium.
This is also a Publix town. The grocery giant is headquartered in Lakeland and is one of the region's largest employers, which anchors a steady local economy alongside logistics, healthcare and the two universities. Everyday shopping, dining and medical care are all close, and Lakeland Regional Health runs one of the busiest hospitals in the state.
Beyond the city, Polk County is lake country, with hundreds of named lakes for fishing and boating and easy weekend runs to Legoland over in Winter Haven, the Gulf beaches west of Tampa, and the Orlando theme parks to the east. It has long been one of the more affordable places to buy new construction in Central Florida, which is a big part of the appeal of getting into a community like Crews Lake early, before a builder's first release sets the tone on price.
A cost note worth keeping in mind. Because this land is unincorporated, no city millage applies and county rather than city services do, which is real money over time. Many Florida communities of this size also carry a community development district, which finances roads and utilities through bonds repaid by an annual assessment on your tax notice, on top of HOA dues. Nothing of that kind has been published for Crews Lake yet, so there is no figure to quote, but it is one of the first questions to ask when pricing is released.
What you need to know
Buying new construction, the smart way
Whoever ends up selling homes at Crews Lake, the same rule applies: the person at the model's sales desk works for the builder, not for you. They are usually helpful and usually honest, and they still represent the seller's side of the transaction. You are allowed, and smart, to have your own representation, and in almost every case it costs you nothing, because the builder budgets a cooperating commission into the deal whether you bring an agent or not.
The catch is timing. Most builders require your agent to register you on your first visit. Tour or sign in alone and bring an agent later, and the builder can refuse to recognize them, and you lose your representation for that community. Get connected before you tour, have your agent register you, and let them read the contract, the addenda, and, in Florida, the CDD disclosure.
On a community delivered in phases, the first release in each phase usually carries the best homesites and the most pricing flexibility. With three lot widths planned here, the wider homesites are the genuinely limited inventory, and they tend to go early.
Subdiview is not affiliated with, endorsed by, or sponsored by Pulte. Pulte and its community names are trademarks of their respective owners and are used here for identification only. All community information is compiled from public records and is subject to change. Pulte is named on this page because it is identified in Polk County's published entitlement records for this project; that is a statement of fact about the public record, not a representation of any relationship or of any sales program. Subdiview is operated by a real estate broker licensed in Illinois. We are not your agent, we do not represent you, and we perform no real estate brokerage services in this state. No one at Subdiview is licensed in this state. If you join an interest list, your information is referred to a real estate professional licensed in the state where the property is located, who will contact you directly. We are compensated by that professional's brokerage, not by you. All community details on this page are compiled from public records, are targets rather than commitments, and are subject to change without notice.
Questions and answers
Crews Lake FAQ
What is Crews Lake?
Crews Lake is a planned community of about 400 new homes on roughly 150 acres of unincorporated Polk County, between south Lakeland and Bartow. The plan calls for single-family detached homes built in two phases, and the county has approved it. Nothing is built and nothing is for sale yet. This page exists so you can hear the moment it opens.
Is Pulte building this?
Here is the precise, honest version. Pulte is named as the developer of record in Polk County's file for this project, which is why we can name it at all. What that does not establish is builder-of-record status. Pulte has published nothing about this community, there is no model home and no price sheet, and no homes are offered. So the accurate statement is that Pulte is named as the developer of record, not that Pulte is building or selling here. We name Pulte because the public record does, not because anyone is selling yet.
Is this the same as The Highlands Club?
No, though they are neighbors and the confusion is understandable. There are two separately approved developments on the same stretch of road west of US Highway 98. This one is about 400 homes on roughly 150 acres. The other, The Highlands Club, is about 750 homes on roughly 300 acres, with different owners and a different filing. We keep a separate page for each.
What about Crews Lake Woods, or Crews Lake Haven, or Crews Lake Park?
All different things, and this is the most crowded name in the county. Crews Lake Woods is an existing, built subdivision nearby, so its resale listings dominate search results for the name. Crews Lake Haven is an unrelated project elsewhere in Polk County. Crews Lake Park is a county park up in Hernando County, well over an hour away, and it is the top search result for the phrase nationally. And a lake actually called Crews Lake sits inside the adjacent Highlands Club property. None of those is this community.
Where exactly is it?
West of US Highway 98 in south Polk County, next to the existing Crews Lake Woods subdivision. It is unincorporated county land that sits between south Lakeland and Bartow, in neither city. The mailing designation carries a Lakeland 33813 address, but the parcel is not inside the city limits. Individual home addresses have not been assigned yet, so we have not published drive times, because any mileage would be invented precision.
What will the homes be like?
The plan approves three lot widths, at 50, 60 and 64 feet, delivered in two phases. A spread across three lot sizes rather than a single product type usually translates into a range of home sizes and price points within one community. Beyond that, nothing is on the record yet: no floor plans, no square footages, no elevations and no pricing have been released by anyone.
What will it actually be called?
Unclear, and worth flagging. Working names attached to a Planned Development often change by the time a marketing sign goes up, and a final community name has not been confirmed here. We track this property by its location as well as its name, so that if it is rebranded, the people on this list still get told.
Is it in the City of Lakeland or Bartow?
Neither. It is unincorporated Polk County. That is worth money to you: unincorporated property pays no city millage, and county rather than city services apply. Because the mailing address carries a Lakeland designation, buyers frequently assume they are buying inside the city when they are not. Verify the jurisdiction on the specific parcel rather than relying on the mailing address.
What schools would serve it?
Polk County assigns school attendance by physical address, and no addressed home exists here yet, so any school named today would be a guess. This corridor is absorbing a lot of new rooftops, so expect boundaries to be reviewed. Run the specific address through the district once addresses are assigned.
When will homes actually be available?
No date has been announced by anyone. What usually happens next on a project like this is detailed site and subdivision engineering, then construction plans, then a model home and a first release of homesites. That can take many months. Treat any date you encounter as a target rather than a commitment.
How do I get updates on Crews Lake?
Join the interest list on this page. When a phase is priced, a model opens or a sales brand is announced, the people on this list hear it first, before any of it is advertised.
Be first in line
Get on the Crews Lake interest list
About 400 homes planned on the lake side of Polk County, with a national builder named as the developer of record, and still no sales brand, no model and no price. That is exactly why the list is worth being on: when a phase is priced or a model opens, the people on it hear first.
Joining costs nothing, creates no brokerage relationship, and does not obligate you to anything. When you are ready, a real estate professional licensed in Florida will reach out and can register you as represented before your first visit to a sales office.